CollectID Evolves Into ZATAP

In a bold and revolutionary move, the world's leading "phygital" platform collectID officially announces its transformation into ZATAP, which was first launched in September as the company's new app and brand for consumers. This strategic shift to fully transition into ZATAP in both consumer and business operations underscores the company's commitment to changing the way consumers interact with brands landscape and bringing unparalleled joy to its users by enabling seamless connectivity between the digital and physical worlds.




David Geisser, CEO and co-founder of collectID is expressing his excitement about the company's development and says, "From our inception in 2018 to authenticate physical products on the internet, collectID has grown into something far more significant. Today, we aim to create a brand that brings joy to users and matches our innovative approach to creating physical products. This is possible because of our dedicated team and partners We are excited to witness the positive impact ZATAP will have on both businesses and end-users."



Businesses one tap away from Your Customers



While the business's B2B operations continued to operate under the collectID name following the announcement of ZATAP on September 1, they will change to operate within the ZATAP Business umbrella. This shift demonstrates ZATAP's determination to create a unique platform for brands to engage with their consumers like never before. This technology guarantees authenticity of products and turns every product into an engaging storyteller, creating stronger bonds with customers.



The main component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and www.boredpanda.com User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services including Customer Support for End Users, Strategy Consulting, Assistance with Content Production and Marketing Execution





ZATAP is poised to set the industry standard for phygital, shaping a future where products not only authenticate but also attract. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers Just One Tap Away From the ZATAP Experience


ZATAP gives consumers an innovative experience. ZATAP allows them to not only authenticate the products they purchase but also immerse themselves in the distinct stories and experiences that each product has to offer.



Features of Owning a ZATAP Product:



Digital Meets Physical ZATAP connects the digital and physical worlds by providing users with an immersive experience, where users can unlock special content, deals, and rewards and use their products in a physical dimension (i.e. videos games).




Authentication System: The app has a state-of-the-art authentication system, leveraging ZATAP's proprietary technology. The system, which is powered by a combination of encrypted NFC tags and blockchain, provides the best security level available in the marketplace that allows users to check whether they're buying genuine goods with confidence.




Tickets: These products can be used to get tickets for entry into venues or special events, using the power of a product for exclusive access.







About ZATAP



ZATAP is an innovative Product Cloud Platform that redefines the way that consumers interact to their favourite brands. Their mission is to delight customers by connecting physical goods with the digital realm providing a full-immersive physical experience for fans and consumers. ZATAP has offices in Switzerland and New York City, ZATAP is a partner for global companies like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.