CollectID Transforms Into ZATAP

In a bold and revolutionary move, leading "phygital" platform collectID officially announces its evolution into ZATAP, which was first launched in September of this year as the company's brand-new app and brand for consumers. This strategic shift to fully move to ZATAP to support both consumer and business operations is a sign of the company's dedication to revolutionizing the brand-consumer interaction environment and providing unparalleled pleasure to its users by enabling seamless connectivity between physical and digital realms.




David Geisser, CEO and co-founder of collectID is expressing his excitement for the company's growth and says, "From our inception in 2018 to authenticate physical products in the digital realm, collectID has grown into something far more significant. The company's goal is to build a brand which delights customers and is a reflection of our creative approach to developing physical products. This is possible thanks to our dedicated team and partners and we're excited to witness the positive effects ZATAP has on both businesses and end-users."



Businesses one tap away from Your Customers



The company's B2B operations continued under the collectID name after announcing ZATAP in September, they will now be operating as part of the ZATAP Business under the ZATAP Business umbrella. The change demonstrates ZATAP's desire to provide a unique platform that allows brands to connect with their customers in a way they have never before. The technology ensures product authenticity and makes every product an intriguing storyteller, thereby creating stronger bonds with consumers.



The main component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services: Customer Support for End Users, Strategy Consulting, Assistance in Content Production and Marketing Execution





ZATAP is set to establish the standard for phygital products in the market and is paving the way for a future in which products not only authenticate but also attract. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers Just One Tap Away From the ZATAP Experience


ZATAP gives consumers an experience that is revolutionary. ZATAP allows them to not only authenticate the products they purchase but also get absorbed in the stories and experiences that each product provides.



Features of Owning a ZATAP Product:



Digital Meets Physical ZATAP is a bridge between the physical and digital worlds, offering users an immersive experience where customers have access to unique content and offers, and rewards and use their services in the virtual dimension (i.e. videos games).




Authentication System: The app offers a revolutionary authentication system that is based on ZATAP's proprietary technology. The system, which is made up of encrypted NFC tags, and Blockchain guarantees the highest security level available in the marketplace and allows users to confirm whether they're buying genuine products with complete confidence.




Tickets: These products can be used to obtain an entry ticket to venues and special events, leveraging the potential of a product to gain access only.







About ZATAP



ZATAP is an innovative Product Cloud Platform that redefines the way that consumers interact to their favourite brands. Their goal is to make people happy by bringing physical products into the digital world providing a full-immersive physical experience for fans and consumers. With the offices of Switzerland as well as New York City, ZATAP collaborates with companies around the world such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.